What POOF means





What does “POOF” mean to AIE?

According to Webster’s Dictionary, “Poof” expresses “suddenness of disappearance,” which
describes precisely what AIE has been doing since its founding in 1983 to protect businesses,
employees and visitors from the devastating effects of uncontrolled fire and to effectively
resolve client fire protection challenges.

It is not often that an established firm changes corporate identity, but AIE recognized the
need tographically depict the combined services of our two flagship companies with a new
trademark. Much more than a slogan, “Stopping fire before it spreads,” is the very bedrock
of our corporate culture, and serves as a constant reminder of the unwavering commitment
not to follow, but to lead, in all client fire protection matters. Whether it is design of a new
sprinkler system or periodic inspections to keep existing systems and equipment operating
in tiptop condition, AIE is poised to be at your service whenever called upon.