What POOF means What does “POOF” mean to AIE? According to Webster’s Dictionary, “Poof” expresses “suddenness of disappearance,” which describes precisely what AIE has been doing since its founding in 1983 to protect businesses, employees and visitors from the devastating effects of uncontrolled fire and to effectively resolve client fire protection challenges. It is not often that an established firm changes corporate identity, but AIE recognized the need tographically depict the combined services of our two flagship companies with a new trademark. Much more than a slogan, “Stopping fire before it spreads,” is the very bedrock of our corporate culture, and serves as a constant reminder of the unwavering commitment not to follow, but to lead, in all client fire protection matters. Whether it is design of a new sprinkler system or periodic inspections to keep existing systems and equipment operating in tiptop condition, AIE is poised to be at your service whenever called upon.